What we do

Everything you need to know about Wanderlust...

Wanderlust gold logo

Wanderlust is the UK’s leading travel magazine, taking the road less travelled since 1993. Paul Morrison and Lyn Hughes schemed the project on a flight to Ecuador, aspiring to produce a publication that combined the right mix of wildlife, activities and cultural insight. Under new management since 2020,

Wanderlust has expanded rapidly to add further themes to its editorial focus, such as history, archaeology and urban destinations, while continuing to strengthen its commitment to responsible, conscious and sustainable travel. It is now available in the USA, Canada and in over 70 countries around the world. With a strong and rapidly growing digital presence, wanderlustmagazine.com delivers thousands of articles and attracts over 12 million visitors a year, alongside 180,000+ social media followers. ‘The Wanderlust Club’ also maintains a community of serious travellers engaged 24/7.

Wanderlust’s blend of exclusive features, practical reviews, unique insights, tips and ideas has won awards from respected industry bodies across the planet.

What we cover

Off-the-beaten-path and off-season destinations and experiences around the world including Asia, Africa, The Americas, and Australia with enhanced coverage of Europe, the USA and the Middle East.

A strong focus on responsible, sustainable travel through The Travel Green List TM – the only annual list of its kind in the industry

Extensive coverage of immersive, authentic and longer travel experiences for those who care deeply about our planet and its people

Thought-provoking editorial on Indigenous tourism, culture, history and heritage, alongside our unrivalled nature, wildlife and adventure-travel coverage

Thorough reviews of hotels, resorts and unique accommodation, with an emphasis on sustainability, authenticity and luxury

How we're travelling greener

Responsible, conscious and sustainable travel is at the heart of everything we do


The Travel Green List is our respected annual look at what’s fresh and inspiring in sustainable travel, and the only list of its kind. in the industry.

Our coverage

We don’t cover large-scale cruise travel, Airbnb-style accommodation or all-inclusive beach, golf or ski breaks

We don’t focus on hotspots, ‘tourist traps’ or places that suffer from overtourism

Sustainability is central to our coverage across multiple platforms

Wanderlust has a dedicated Sustainability Editor overseeing all editorial coverage and external activities when it comes to sustainable travel



Our magazine is printed on sustainable paper

We’re working on making our website carbon neutral, including monitoring our servers’ emissions

We offset all carbon emissions generated from travel by our commissioned writers and staff on an annual basis 


Diversity in travel writing matters


Since 2020, Wanderlust has committed to working on commissioning at least 20% of its content from travel writers from underrepresented backgrounds and historically underrepresented groups.

From members of indigenous communities to people of colour to LGBTQIA+ activists to people with health conditions or impairments to people from disadvantaged socio-economic backgrounds, we want everyone to share their passion for travel with our readers!

As the first travel media organisation in the UK to commit to such an endeavour, we are proud to introduce many first-time writers from underrepresented backgrounds to UK and international audiences in print and online.

The democratisation of travel, and that of travel writing, means that everyone can enjoy and share their own life-enriching journeys that Wanderlust is so passionate about!