This small West African nation, sandwiched between the Côte d’Ivoire and Sierra Leone, possesses 580km of Atlantic coastline, much of it consisting of undeveloped paradisiacal beaches. Yet tourism is virtually non-existent in Liberia.
This is perhaps unsurprising given the country has spent much of the past few decades as an international pariah following two cataclysmic civil wars between 1989 and 2003, which claimed over 250,000 lives.
Then, just as a process of rehabilitation had begun, an outbreak of ebola (2014 to 2016) dragged Liberia back to square one.
Now, after three successive peaceful elections, Liberia’s government is headed by the former football star George Weah.
It is also desperately seeking foreign investment, and the idea of a tourism industry built on its inexhaustible picture-postcard beaches could offer a solution.