1. Don’t be influenced too much by other photographers. We want to see you put your own stamp on your images, not copy old ideas.
2. Don't cook your images. Show us what you have taken, not manipulated: proper photography is about research, ability, hard work, enterprise and élan – not about your ability to manufacture images (which is nothing short of fraud).
3. Don't be lazy. A photo taken very early is invariably better than those taken later on.
4. Don't be insensitive. Whatever you are photographing, remember that the subject’s well-being is always more important than your megapixels.
5. Don't be presumptuous. Just because it is a rare animal/tribe/bird does not mean it will automatically win. Whilst we appreciate the hardship involved, it still has to be a great photo.