Promote your organisation or destination with Wanderlust

Here's how to put your brand or destination on the map and reach over 700,000 active travellers...

Dominica is just one of the destination partners we've championed (Shutterstock)

Why advertise with Wanderlust?

Who we are

We are the UK’s leading travel brand, now in our 26th year! 

We're also the proud Bronze winners of PPA Special Interest Magazine Brand of the Year 2019.

Our website has experienced 40% YOY growth and is constantly updated, a trustworthy source of travel inspiration attracting 700,000 unique users every month.

We offer a range of proven, cost-effective advertising solutions that include print, online and more.

Our readers

Our readers are real travellers, not armchair. They are blessed (or cursed!) with wanderlust and are the most well travelled people in the UK.

The planning is almost as exciting as the trip itself, and we are as excited about discovery, adventure and travel as they are.

Audience interests include wildlife, walking and trekking, experiencing local/indigenous culture, gastronomy and soft adventure.

Print advertising opportunities

Display advertising

Including bespoke creative executions.

Print content

Our advertorials are written to an incredibly high standard by an expert travel journalist, in the Wanderlust ‘house style’.

Feature sponsorship

Associate your brand or destination with one of our expertly-written features.

Editorial supplements

We run mini mags with issues throughout the year, covering key consumer themes and trends.

Bespoke supplements

We can create destination guides and distribute with Wanderlust magazine.

Online advertising opportunities

Native articles

Destination-focused guides and inspiration, written by an expert travel journalist and featured across the site.

See the latest examples here

Guide sponsorship

Associate your brand alongside key Wanderlust audience interests, like Short Breaks, Honeymoons, Responsible Travel, Polar and more.

See our Walking and Trekking guide (with Marie Curie)

Special projects

Video, microsite, digital guide or social media campaigns - whatever you're trying to achieve, we can help you do it.

See our recent microsite for our partners at Belize Tourism Board

Trip Finder

Our popular CPC model that allows web users to click through to tour operator itineraries.

Solus e-mails

Promote your brand/destination with a bespoke message to our dedicated 45,000 email subscribers.

E-mail advertising

Get yourself in front of our engaged email audience, with an average open rate of 20%.

What else can we do for you?

Bespoke reader events

Bring your destination to life and speak to engaged members of our audience.

Look inside our recent polar inspiration event.

World Guide Awards 

Our flagship event, celebrating the unsung heroes in the travel industry, the guides that bring travel experiences to life! 

More on the World Guide Awards

Trade events

There are number of ways to work with us on a variety of trade events.

Get in touch with our lovely Media Specialists to find out more about how we can get involved.

Contact our Media Specialists

Adam Lloyds

Reach Commercial Manager Adam on

Simon Bryson

Catch Media Specialist Simon on simon.bryson

Lucy Bairstow

Talk to our Senior Sales Exec Lucy on

Click here to contact team Wanderlust on LinkedIn & join our monthly trade newsletter, by contacting

Meet some of our partners