Is the death of the postcard imminent?
15th August 2012
The tradition of sending postcards could become a thing of the past, according to a new survey
The survey, conducted by O2 Travel, reported that 45% of people asked had never sent a postcard and only 16% of UK travellers would on their travels. Instead, 46% of British travellers keep in constant contact with friends and relatives via phones and computers. A mere 1% of travellers admitted they truly lose touch and don’t contact anyone while on a trip.
Text messaging has been signalled as the primary cause for the recent decline in the popularity of the postcard. A shocking 60% of people constantly update those back home with text messages. Travellers interacting with social media has also been cited as a large contributing factor. Around 46% of people actively use their social media profiles while abroad; 39% of people phone home; 34% use Facebook; and 29% use their emails while travelling.
Mobile phone network O2 has labelled the 2012 summer the “social summer” as the use of mobile internet usage continues to grow in popularity. UK residents travelling abroad are increasing their internet usage year on year and the rate is currently growing at more than a 100% a year.
The question is: would you still send a postcard on your travels? Or do you keep people up-to-date with emails, texts and calls? Let us know your thoughts below.
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