Advertise with us
Want to get your brand seen by 100,000-plus active travellers? Here's how to advertise on the Wanderlust website and in Wanderlust magazine
Want to advertise in Wanderlust?
Find out how you can reach the world's most passionate travel audience. For more information on advertising on the Wanderlust site or in Wanderlust magazine, please contact our Commercial Manager, Heidi Hodgkins:
Contact Heidi to talk through a range of commercial opportunities, or to get a copy of the following:
- Wanderlust rate card
- Wanderlust media pack, which contains comprehensive information on all aspects of advertising and working with Wanderlust. It covers the magazine, website, supplement publishing, contract publishing, sponsorship opportunities and other special projects
- Wanderlust publishing schedule
Why advertise in Wanderlust magazine?
There are many magazines that cover travel, but only one that is dedicated entirely to the needs and aspirations of the adventurous and special-interest travel consumer. The readership is diverse – ranging from 25- to 35-year-old single people seeking activity-based adventure holidays to mature, empty-nesters looking for soft-adventure and cultural experiences.
Print advertising is still one of the most effective forms of marketing around. As the phrase goes, "People surf the net but they swim in magazines." Wanderlust readers devour every issue, reading it from front to back, and typically keep all the back issues too.
Six key points about the Wanderlust readership:
- Affluent – 95.8% ABC1; 60% AB... so you know they can afford quality.
- Active travellers – 96% of readers spend two weeks or more travelling each year. They take around250,000 trips a year between them.
- All ages – from 25 to 65 and either sex – so you can target the group that suits your market.
- Diverse travel interests – they are interested in cultural, wildlife and outdoor activities... so they are receptive to new frontiers and new products.
- 90% of readers stated that Wanderlust has directly influenced their travel plans and 91% of readers retain every copy for reference.
- Over 90% of our readers keep every issue, and will refer back, meaning that the responses keep on coming in.
Why advertise on wanderlust.co.uk
The Wanderlust website relaunched in July 2010, and is growing rapidly. Not only do many Wanderlust magazine readers visit the site, but tens of thousands of other users too. As of January 2011, the number of registered users alone was 56,000. As of January 2013, we were receiving around 115,000 unique visitors per month.
Opportunities online include display advertising, sponsorship of destination or experience guides, Hot Offers, Travel Jobs, Marketplace (TripFinder and TripWizard)
and special projects. We can use our experienced and award-winning writers to produce engaging, compelling content, whether in the form of 'advertorials', or in an dedicated campaign that mixes top quality editorial content with your key messages.
Wanderlust works!
Contact Heidi Hodgkins or her team to discuss how to make it best work for you.